The Leica changed photography

In the October 1936 issue of Fortune, there was an article on the “minicam boom”. It cited there being 100,000 miniature cameras in the US, comprised of more than 30 different makes.

Model E Leica, 1936

“Many a man who had owned a Kodak for years without feeling any impulse to see what he could do with it if he applied himself fancied that in the Leica he was finding a new invention that defied the laws of optics and would give him good pictures with no light to speak of and no effort save that of pressing the button. The Leica didn’t even look like a camera. No bellows, no bulk, no focusing hood; you shot from the hip, so to speak, and got your man.”

“Miniature Cameras”, Fortune, p.125 October 1936

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