“It’s sort of an obvious point but, if you think about it, the photographs that are used on postcards are all excellent images. So it’s not a term that you should use to slag off a photograph. Most photocard shots are taken from a position slightly more elevated than the subject. Whoever first figured that out was a real genius, in my opinion.”

Nakamoto, Moriyama, How I Take Photographs (p.109, 2019)