“In a civilization which is becoming more and more mechanized, in which buildings look more and more alike, in which native crafts which gave identify to individual tribes and nations are being replaced with machine-made goods, in which relatively few people make music and many listen to it, in which passive sitting before a TV set is the order of the day, photography offers the ability to produce works of art.”

Norman Rothschild, “The Super-Q-Gigantar lens – it’s a gag, but some people took it rather seriously”, Popular Photography, 72(5), pp.58,62 (1975)

“Once the transistor radio is turned off, once the hi-fi set is not being used; and once the thrilling ride in the sports car, motorcycle or snowmobile is over, there is silence – the actual experience is over except as a fond or not-so-fond memory. Carrying the use of the camera to its logical conclusion gets you a picture, a solid reminder of your continued involvement.”

Norman Rothschild, “The Super-Q-Gigantar lens – it’s a gag, but some people took it rather seriously”, Popular Photography, 72(5), pp.58,62 (1975)