“In a civilization which is becoming more and more mechanized, in which buildings look more and more alike, in which native crafts which gave identify to individual tribes and nations are being replaced with machine-made goods, in which relatively few people make music and many listen to it, in which passive sitting before a TV set is the order of the day, photography offers the ability to produce works of art.”

Norman Rothschild, “The Super-Q-Gigantar lens – it’s a gag, but some people took it rather seriously”, Popular Photography, 72(5), pp.58,62 (1975)