“Once the transistor radio is turned off, once the hi-fi set is not being used; and once the thrilling ride in the sports car, motorcycle or snowmobile is over, there is silence – the actual experience is over except as a fond or not-so-fond memory. Carrying the use of the camera to its logical conclusion gets you a picture, a solid reminder of your continued involvement.”

Norman Rothschild, “The Super-Q-Gigantar lens – it’s a gag, but some people took it rather seriously”, Popular Photography, 72(5), pp.58,62 (1975)